Kallaway

Here’s how to write a hook so good it’s basically unskippable. This is called “The Desire Hook” method. And if you do this right, it will turn viewers into buyers at a crazy rate. Step 1 is to lead with a desired outcome. Most hooks tease secret information. But if you really want to lock someone in, you gotta start by referencing an outcome they secretly want. For example… An info hook is something like this, “Here are the 3 best algorithm hacks for Instagram” This will get views, but only from low quality viewers that will likely never buy. Instead, a desire hook is something like this, “Here’s how to go from 200 followers to 20,000 in the next 6 weeks. The outcome you want is follower growth And the direct signaling to it makes you lean in more. Now step 2 is to tie that outcome to a relatable character. This can be you, the viewer, a third party…but whichever you choose, connecting the outcome to a character makes it so much more real. If I say… “Here’s how Tony went from 200 to 20,000 followers in the last 6 weeks using a simple 3 step framework” Not only is that compelling…but if the framework is nonobvious, many people will want to buy that solution. I’m telling you Desire Hooking is the cheat for attracting premium quality viewers. Now there are 5 hook templates you can use to package the outcome + character combo to make this work. Comment “desire” and I’ll send through a full video breaking all 5 of them down, with real examples and the exact hook formula that you can use today. Follow @kallawaymarketing for more videos like this #storytelling #marketing #socialmedia #contentstrategy #creator